Stackla - Visual Content Engine

Create rich social media hubs and real-time event streams aggregated by relevant keywords, locations and hashtags.

In travel and tourism, experience is everything. Travelers seek out meaningful experiences and are quick to share them across top social networks. Savvy destination marketers are leveraging this authentic user-generated content (UGC) as travel inspiration and validation — helping to lower content costs while boosting the impact of their digital content.

 

Visual content engines such as Stackla are social content marketing tools that aggregate the discussions already happening around your destination. These feeds of content are displayed as
feeds across websites, microsites, emails and landing pages for public consumption.

Not only is user-generated content (UGC) vast and often limitless in quantity (making it far more likely to catch the eye of active social media users), but UGC is also well received by potential visitors as reliable, genuine information. This is evident in that 92% of consumers said they trust earned media more than any other form of advertising.

Stackla plus Simpleview empowers your destination website to:

  • Increase brand engagement metrics such as time on site and average sessions
  • Bolster ROI around sales metrics such as conversions and bookings
  • Drive down cost per engagement and time spent on content development

Don’t just take our word for it

Eighty-six percent of people say that photos posted by friends, family or peers on social media are their top sources of travel inspiration. Give us a call to request a free demo to learn how to make the shift to Simpleview UGC, powered by Stackla.