New English Riviera Site: Leading the Industry in Post-Covid Recovery

Categories: Our News

Simpleview’s new all singing, all dancing website for the English Riviera has gone live, with a contemporary image and video led design and all the functionality necessary to position the resort in the optimum place for recovery.

The launch of the site is aligned with the announcement of the continuation of the English Riviera Business Improvement District (ERBID2) which means that it will now operate until 2027 and spend over £3m to market and manage the resort and support 1200 of its local tourism and hospitality businesses.  

The site represents a key component in the resort’s armoury to support the need for an increased focus on high-profile digital marketing to reach new national audiences and the development of a year-round events program.

The attention-grabbing design of the homepage with full screen video and soundtrack has been used for the first time by the destination, inviting the visitor to ‘escape the everyday’ with inspiration on a host of activities and attractions to fulfil all interests and activity levels.

Throughout the site there are prominent ‘search, plan and book’ prompts with intuitive functionality, plus iconography to enhance the user experience. The family market is a key target for the English Riviera, hence their decision to include ‘child’ options in booking searches.  

The site’s content reflects the English Riviera’s year-round tourism offer. The ‘Something for every season’ section allows the destination to promote compelling reasons to visit, whatever the time of year, with inspiration on relevant things to do, opportunities to refine searches and a seasonal event calendar. 

The team was keen to promote the concept that a visit to the English Riviera delivers ‘more than just a beach holiday’ so visitors are invited to explore the area’s towns and villages including Torquay, Paignton, Brixham, Babbacombe, Cockington and Goodrington.  

The ‘Join and Share’ section (on the home page) utilises UGC (User Generated Content) via integration with Crowdriff, allowing the marketing team to source high-quality content and put it to work in an authentic and engaging format.

TXGB (Tourism Exchange Great Britain) integration is included for accommodation booking and ticketing for bookable experiences, plus integration with the Beyonk platform to allow the English Riviera’s businesses to take ticket bookings direct from the DMO’s site.  

"The new website which includes over 2,000 pages of original content includes the latest technology and notable additional functionality including new navigation," said chief executive Carolyn Custerson

"Our aim was to design a site which is easy and intuitive for visitors to research, book and design personalised itineraries combining all that the English Riviera has to offer."

Chairman Tim Godfrey said: "As one of the hardest hit sectors during the Covid-19 pandemic our focus now is on business recovery. By proactively promoting year-round visits through the redeveloped englishriviera.co.uk website and our growing social channels we are actively supporting our Levy Payers. Over 50 per cent of turnover was lost as a result of COVID-19 and now Omicron presents us all with major concerns.

Maximising Staycation bookings for 2022 is of paramount importance and our National Advertising Campaign starts on January 3 to support the launch of the new website."

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