Site Refresh for Cheshire & Chester, the itravel Staycation Awards City of the Year

13th September 2021

Simpleview’s refreshed site for long-standing client, Marketing Cheshire is an integral part of a new TV campaign designed to boost awareness of Cheshire and Chester as a staycation destination in the recovery phase.

Cheshire has an exciting and evolving tourism product, with Chester Zoo recognised as the third best zoo in the world and the most visited tourist attraction in the UK outside of London, Jodrell Bank a UNESCO World Heritage Site, Cheshire Oaks Designer Outlet the biggest shopping centre of its kind in Britain, and the heritage city of Chester, home to the largest Roman amphitheatre in the country and housed within the world's most complete Roman walls.

Chester has also been recently voted itravel Staycation Awards City of the Year 2020/21, being described as ‘a city like no other’.

The project has been initiated by a group of Chester based businesses, collectively known as Destination Chester, who have come together to develop a TV advert to showcase what Chester has to offer as a staycation destination. 

The improved Visit Chester and Cheshire site features the new Visit Chester and Cheshire logo, colour scheme and font, presenting a clear differentiation between Chester and Cheshire and giving Chester its own unique identity.  The TV ad, promoting Chester as the ideal place for a staycation, directs traffic to a new dedicated Visit Chester landing page (featuring the ad in the page header) with a bold new layout for the Featured Items section, inviting visitors to explore Chester’s shopping, food and drink and accommodation and check out the destination’s new blog and themed itineraries.

Nicola Said, Commercial Director of Marketing Cheshire comments: "We are delighted with the results of our recent website refresh. The whole site is looking so fresh and modern and many of our partners have commented on how much slicker it looks. It’s great that Chester content is now being displayed differently to the Cheshire content using its own specific colours and font as we wanted people to really feel that they were landing on a visitchester.com homepage when they clicked from the TV ad. We’ve been creating lots of specific content for Chester in line with this new campaign and we feel like our new layout really showcases it and makes it easy for the user to find."