Webinar Catchup Opprtunity - Learn How Visit Dorset is Influencing Visitor Behaviour

16th August 2021

Categories: Our News

We’ve had some great feedback on our recent webinar which explored the subject of how Visit Dorset is working with CAN (Council Advertising Network) to deal with an influx of visitors as tourism and travel starts up again.  

CAN, in partnership with Simpleview, currently works with 45 DMOs as part of the Visitor Ad Network, helping to get their campaign messages in front of their target audiences, using programmatic advertising to find them wherever they are online – on news and lifestyle websites, social media and video channels. CAN’s campaign tally is up to around 600 and recently includes multi-organisation campaigns tackling COVID-19 vaccine hesitancy and high street and tourism recovery.

Setting the scene…

Dorset experienced an unprecedented 500% growth in visitors in 2020 but the characteristics and behaviour of those visitors has impacted on the county’s coastal areas and the lives of local residents.   

In response, Visit Dorset has initiated a campaign with CAN which attempts to balance the needs of the economy with the county’s unique environment.  

The Webinar…

The 30-minute webinar described how the DMO is:

  • Exploring the challenges these new visitors might bring
  • Using behavioural insights to craft campaign messages
  • Using cost-effective data collection to develop learnings on tourism and visitor management
  • Refining the creative process to allows the county’s stakeholders to achieve a sense of ownership
  • Using Welcome Back funding to prompt sustainable visitor behaviours  
  • Achieving fantastic levels of interaction so far (with lots more to come…)

The speakers:

  • Professor Denise Hewlett (She/Her) – PhD, FRGS, AMLI, FHEA, MSc(Dist), BA (Hons) – PeopleScapes Research Group – University of Winchester;
  • Kirstie Snow from Visit Dorset; and 
  • Richard Veal from Simpleview

To get some top tips on how you can replicate the campaign’s success, check out the recording of the webinar and get in touch with your Account Manager (existing clients) or contact us at saleseurope@simpleviewinc.com


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