CrowdRiff Visual Marketing Platform — Purposeful Content for Travel & Tourism

23rd July 2021

Categories: Our News

Building consumer trust to inspire locals and visitors to travel again is what destinations across Europe are focusing on as they devise recovery strategies for Summer 2021.

To do this, DMOs are increasingly turning to the power of user-generated content (UGC) to communicate an authentic story with their target markets, support their partners and extend their marketing budgets.

On 16th September at 3.00pm Simpleview will be hosting a joint webinar with our partners, CrowdRiff. CrowdRiff is a visual content marketing platform which is used by 800+ travel and tourism brands world-wide.  Since our partnership last year, Simpleview now manages 72 CrowdRiff clients, helping them to source high-quality UGC and put it to work on their Simpleview websites and social channels.

In this webinar, our colleagues from Simpleview and CrowdRiff will discuss how our DMO clients can:

• Leverage UGC to gain an advantage in your post-COVID recovery strategy
• Collaborate with locals to create UGC that drives local market engagement
• Instantly access and display high quality images, with an emphasis on safety and social distancing
• Create multiple galleries based on different search categories, eg. outdoor dining, outdoor adventure and other ‘safer’ activities
• Use UGC to drive traffic to product pages, visitor guides, sign-up pages etc.

Check out our case studies to see how DMOs in Europe are using CrowdRiff as the foundation for their destination marketing recovery plans. 

Register for the webinar now.