Tourism Essentials Platform is In Demand - More New Sites....

6th May 2021

Categories: Our News

Simpleview’s Tourism Essentials entry level web platform is currently proving popular during the recovery phase, with three new sites being unveiled this month and more in development…

Tourism Essentials is the perfect platform for smaller DMOs who are looking for a more affordable solution, with the option to add extra features and functionality as required.

Visit Looe

Looe Town Council, in South East Cornwall, were looking for a solution to support their strategic investment in the beautiful seaside town as a year round visitor destination.

The Council decided on the Essentials package as the right solution that would match their current needs and provide functionality to support future aspirations.  The team also invested in a number of optional extras so that the new Visit Looe website was tailored to meet the needs of its business and visitor communities.

The What’s Nearby feature means that Visit Looe can cross-sell products and banner advertising has introduced a new revenue generating opportunity by providing commercial advertising space for both members and non-members.  A new membership scheme has also been launched as part of the project. 

Visit Looe was launched in April and was an immediate resource for the Council’s team, visitors and local organisations who are re-opening for business and planning future events.

Visit Maldon District

For Visit Maldron District, there’s no compromise on user experience or functionality with their stunning new Essentials site. 

Maldon District is 40 miles from the hustle and bustle of London on the Essex coast.  The destination wanted to emphasise the area’s charm, natural beauty and local history within an affordable and easy to maintain platform.  

Imagery and video have been used to create impact and showcase the area’s stunning landscapes and breadth of tourism offer.   Optional extras include social media integration, events calendar, additional design elements (eg. colour blocks on the highlights carousel and contrasting header and footer), related products, What’s Nearby functionality and search by my location using GPS.  

Visit Great Yarmouth

Great Yarmouth is positioned well for the busy season ahead following the launch of its vibrant new Essentials site.  

Great Yarmouth is Norfolk’s premier seaside resort in the East of England.  The destination wanted to boost its profile and encourage visitors to enjoy a day out or short break once the restrictions are lifted.  

The site delivers instant access to Great Yarmouth’s tourism assets including information on its stunning beaches, beautiful countryside, the Norfolk Broads and a huge range of all-year round attractions.

Visit Great Yarmouth has added a range of extra functionality and features including special offers promotion, Google Translate, Mailminder integration for email marketing and bookings functionality via Polling and Guestlink.  Future plans also include the addition of an eShop.


And the following new projects are currently in development too:

Visit North Norfolk

North Norfolk is located on the east coast of England with 45 miles of stunning coastline, Blue Flag Beaches, the unique Deep History Coast (home to the earliest evidence of humans in Britain) and breath-taking countryside.  

The destination’s Essentials site will take a leading role in the promotion of North Norfolk’s multi-million-pound tourism industry and will help grow the visitor economy post-COVID. The site will have a modernised look and feel with more prominent imagery and an improved user experience to enable visitors to plan their post-lockdown break with ease. 

Optional extras include Special Offers, What’s Nearby, Event Submission Form plus an integrated blog, Tripadvisor reviews (accommodation, things to do and eating out), video in the header carousel and Polling and Guestlink integration for bookings.  

All of the additional features and functionality selected will not only benefit visitors but will allow the destination’s businesses to get the most out of their listings.

Wealden

For Wealden in East Sussex, tourism is vital to the local economy so the Essentials platform has been selected to help the destination to raise its profile and increase awareness of its tourism offer.  

The site will have a contemporary, image-led design with high impact, engaging content for both tourists and residents, as well as meeting the expectations of local businesses.  The ability to promote events (post-COVID) is a key requirement too so the Events Calendar will play a key role.  

Flexibility and agility were pre-requisites in the current environment, so Essentials fits the bill perfectly.

If you would like to find out more about our Essentials solution, contact your Account Manager, or for new business enquires, email saleseurope@simpleviewinc.com or call us on +44 (0)330 440 1825.

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