Boost Efficiency, Save Time & Cut Costs with our Data Stewardship Service

24th March 2021

Categories: Our News

We all appreciate that rich and accurate data is crucial to the success of our DMO’s destination websites but, even with the DMS to streamline the process, data entry and management can be a challenge for some of our smaller DMOs with limited resources.  

Simpleview’s Data Stewardship service aims to take the responsibility for data away from the DMO, leaving your team to focus on the recovery of your destination.

The benefits of this approach include:

  • Richer data – our Data Stewards have an intimate knowledge of the data structure in our DMS and are highly experienced at managing data
  • Trade expertise – we have a vast experience of working with the tourism trade, with the support of our business engagement team.
  • Cost & time efficiency – there’s no need to recruit and train a dedicated data steward internally, leaving you to get on with your day job.

So what does our service cover exactly:

  • Entry and management of all DMS product data, ie accommodation, attractions, events, restaurants etc.
  • Ad-hoc updates to product information
  • Publishing records to website (in accordance with clients’ instructions)
  • Trade engagement e.g. training on how the trade can update their own details
  • Data moderation – ensure that destination-specified information provided by the trade is moderated for accuracy
  • Events data management - if you don’t use the Event Submission Form in the DMS


The service is growing in popularity and we’ve already got Visit Bradford, Herefordshire, Lyme Regis, Norfolk, North Norfolk, Suffolk and Herefordshire onboard.  Here’s what a couple of our clients have to say about their experience of using our Data Stewardship services:

Rachel Oxborough of Visit Bradford comments: "We've been using Simpleview's Data Stewardship services for several years now and find Suzie and the team to be efficient and reliable.  As a small team, keeping on top of changes and updates can be challenging so it's like having an extra pair of hands."

Jane Kilby, Tourism Officer at Wealden District Service comments: "I strongly recommend the Data Stewardship services offered by Simpleview.  The response times to emails is faultless and our data is always uploaded to our website very speedily, regardless of the format I send it in."

For more information about our Data Stewardship service and how it can help your destination to enhance the quality of your data, improve efficiency and cut costs, contact your Account Manager.

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