Simpleview Site Connects Five Cities for Multi-Destination City-Break Offer

22nd March 2021

Categories: Our News

A new site to connect five Northern cities and encourage people to explore the North of England has been developed by Simpleview.

Although people can only travel for essential reasons in the UK at the moment, once safe to do so the ‘North of England City Experience’ will encourage travel between Leeds, Hull, Liverpool, Manchester and Newcastle and Gateshead. With staycations at the top of many people’s plans for summer, the marketing campaign highlights the rich variety of experiences on offer in these cities and launches a new rail ticket which makes exploring them easier than ever.

Delivered by TransPennine Express, the North of England City Experience rover ticket will appeal to those who want a multi-city break across these five distinctive cities. Travellers can begin their journey in any city, and travel to any of the others on 4 days within an 8-day period. 

Simpleview’s new site allows visitors to plan their experience, with featured items, itinerary builder and suggested itineraries functionality and also book their ticket via integration with TXGB’s ticketing functionality.

The project is being managed by Marketing Liverpool, on behalf of the Destination Management Organisations for these five cities, and is funded by the Discover England Fund, managed and administered by VisitEngland.

Chris Brown, Director of Marketing Liverpool, said: "Those of us who live and work in the North know that it is simply an outstanding area to explore. Its cities are the backbone to this, each very distinctive but with a common focus on culture, events and exciting food and drink running through them. As we all look closer to home for holidays this year, this ticket offers the chance to easily, safely explore some fantastic destinations on our doorstep without the fuss or expense of booking individual tickets."

Richard Veal, Managing Director of Simpleview Europe comments: "This has been a very exciting project to work on and we were delighted to be able to leverage the power of the Simpleview technology platform to make it happen. The website is based upon our UK Tourism Dataset which aggregates all provider content from our DMO clients, making this type of cross-region project possible. We also think that, in the current environment, it is imperative that destinations are able to collaborate in order to amplify their message and deliver more effective marketing. The North of England City Experience project is a great example of this and Simpleview is proud to have been tasked with its delivery."