Beyonk Ticketing System Boosts Experiences Booking

Categories: Our News

Marketing Peak District and Derbyshire (MPDD) is the first Simpleview client to benefit from a partnership with Beyonk to power direct booking of experiences through its destination website.

The hundreds of online booking systems available for activities, events, attractions and festivals has meant that traditionally it has been difficult to support direct booking via DMOs with a solution that works for the majority of businesses.

What is Beyonk?

Beyonk is a booking platform that provides a simple way for businesses to take bookings from DMO and partner websites. The technology aims to maximise bookings with a new web page created automatically for each experience added to drive web traffic and provide a seamless booking experience without leaving your website. With a quick upload process, no fees to get started and industry-low fees per booking, Beyonk has built its technology to work for the majority of businesses, from major attractions to small non-tech savvy businesses. Check out how it looks on the Experience Peak District & Derbyshire website.

How does it work?

Beyonk takes responsibility for educating, driving uptake and onboarding businesses so DMOs can rest assured that their bookable experiences are in safe hands. They aim to ensure DMOs get more quality experiences than the OTA platforms like Airbnb and Viator for each region, to set DMOs up as leading booking platforms. Beyonk is also being used alongside other booking systems to help drive up adoption.

Results

Beyonk was implemented at MPDD in July 2020 and is already achieving great results:

  • Despite constant lockdowns, there have been almost 100 experiences available from 25 businesses. This will continue to grow as businesses hear of the success of their peers and as Beyonk continues to engage more.
  • Businesses have a quick and simple process to upload spare tickets to DMO websites to fill empty spaces or use Beyonk as their main booking system. Those businesses using the Beyonk booking system on their website, and are signed up to the MPDD Booking Platform, received 19% more online bookings than through their websites alone (up to 48%).
  • Beyonk has been able to send MPDD new paying members by showing the value the businesses get with bookings.
  • Bookable activity pages are driving c.3% more website visitors through the wealth of SEO optimised activity listing pages pulled in with the Beyonk integration.

Chief Executive of Marketing Peak District & Derbyshire, Jo Dilley, said, "From adrenaline-fuelled adventures to hands-on activities, the Peak District and Derbyshire boasts an excellent variety of experiences to enjoy. Our partnership with Beyonk means that the millions of visitors to our website, VisitPeakDistrict.com, will now be able to benefit from the simple, easy to use booking engine of Beyonk. This will not only help to inspire visitors to book overnight breaks and stay for longer, it’s also great news for the local businesses and passionate experience providers who are a vital part of our unique tourism offer!"

Oscar White, CEO of Beyonk comments: "With an expected surge in pre-booking and UK holidays and the need for businesses to find cost-effective ways to recover from loss of business due to lockdowns, this is now the perfect time to support such initiatives. Through creating an excellent booking experience for businesses and consumers, we can make DMOs not just the leading research platforms, but the leading experiences booking platforms for their region, with fair fees to businesses and great support. Beyonk is being adopted by DMOs across the country including Visit Devon, The New Forest, Go North Wales, Visit Cornwall, Visit Somerset and National Parks including DEF projects."

To find out more about how to boost bookings for your experience providers with the Beyonk booking engine, contact Oscar at Beyonk on oscar@beyonk.com.

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