Season's Greetings & 2021 Review

Categories: Our News

Despite the impact that the Covid-19 pandemic has continued to have on the global tourism industry, 2021 saw a bounce back by many of our DMOs, as they forged on with their recovery plans and continued to invest and innovate. 

We've had a raft of new sites going live throughout the year, both in the UK and Scandinavia, and our clients have benefited from the ongoing development of our solutions, plus the integration of a series of new tools from our technology partners.

Here's a snapshot of what we've achieved, with your support, this year: 

Making their debut...

‘Find Your Freedom’ was the message for Visit Dean Wye’s new site for the Forest of Dean and Wye Valley, encouraging visitors to get off the beaten track and recharge their batteries after months of restrictions.

The North of England City Experience site leveraged the power of Simpleview’s technology platform to connect the five Northern cities of Leeds, Liverpool, Hull, Manchester and Newcastle and Gateshead and highlight the rich variety of experiences on offer.

Visit Gloucester upgraded to a Tourism Pro site (replacing the Tourism Essentials site) to inspire both leisure and business trips to the cathedral city.

For Visit Greenwich, Simpleview’s new site aimed to play a key roll in the destination’s strategy to build on its status, post-COVID as a world-class destination.

Our affordable Tourism Essentials solution proved popular for a number of destinations during the recovery phase, with new sites for Looe, Maldon District, Great Yarmouth, North Norfolk and Wealden to name a few.

Simpleview’s full armoury was deployed for a major contract for Tourism Northern Ireland involving the development of the main Discover Northern Ireland site, a series of regional sites and a range of solutions including MailMinder (email marketing), CrowdRiff, touchscreen kiosk map and HopStay chatbot. The main project rollout was followed by the launch of three further regional sites in October.

In August we received a show of confidence from the county of Devon, with all five of our long term DMO clients, ie.  Visit Devon, Plymouth, Exeter, South Devon and the English Riviera committing to renewing their contracts with us.

A new website for Visit Dorset was launched in September, representing the first client site for Simpleview Europe to be integrated with the Simpleview CMS.

Marketing Cheshire’s newly refreshed site formed part of a TV campaign designed to boost awareness of Cheshire and Chester as a staycation destination in the recovery phase.

And this month we’ve launched the new site for Visit Bath, developed in collaboration with the city’s businesses to ensure that the destination has all the tools at its disposal to showcase its fantastic all-year-round tourism offer.

Look out for new sites in the coming months for English Riviera, Brighton and many more!

In Scandinavia...

The fascinating destination of Rjukan in the Telemark region of Norway opted to share its tourism offer with the world with the launch of a new Tourism Pro site. Visit Harstad was hot on its heels, with the same solution to help visitors plan an unforgettable arctic adventure on Norway’s largest island.  Meanwhile, the beautiful destination of Valdres launched a new site, unveiled its new branding and a full width display for video and imagery for maximum impact.

Our Storyboard feature made its debut on Visit Bergen, presenting its website visitors with an immediate immersive experience and the ability for the destination to deliver a combination of images and text to provide a narrative for their story. 

For Visit Lillehammer, a new website with a more contemporary look and more prominent calls to action invited visitors to immerse themselves in the great outdoors following months of lockdown

A regional channel site for Norway’s largest lake, Mjøsa was launched, with sophisticated mapping at its heart, allowing visitors to view information on the stages of routes, plus information relating to grading, distance, duration, difficulty level and nature of terrain.

Visit Bergen’s new conference site included the new Venue Finder functionality to boost the efficiency of the event planning process and help the Bergen Convention Bureau to handle the large volume of enquiries from event organisers.

New Development & Integrations...

Visit County Durham was the first client to adopt our new integration with TXGB to facilitate ticketing for its bookable experiences, adding a whole new dimension to their destination marketing. Meanwhile, Marketing Peak District and Derbyshire (MPDD) benefited from our partnership with Beyonk to power direct booking of experiences through its destination site.

Visit Devon was first in the queue to experience the benefits of the Simpleview DAM (Digital Asset Management) solution bringing an end to searching for missing files, sifting through reams of content and trying to control image copyright.

Some of our clients extolled the virtues of our Data Stewardship service, designed specifically for our smaller DMOs who can find data entry and management a challenge with limited resources.

We released our new, more flexible Special Offers functionality, allowing clients to create, manage and assign special offers to products more easily, both within the DMS and Extranet, and presenting a more intuitive experience to visitors to our sites.

In July we introduced The List, enabling our DMOs in the UK (that use our Events Submission Form) to make a contribution to the recovery of the events industry by delivering instant access to events data. VisitBrighton increased the number of events listed on their site from 275 to 1500, a 500% increase, and experienced a host of other benefits too.

A new integration with the Eviivo booking system was introduced, offering a ‘self-service’ facility so that DMOs can edit accommodation providers’ product details and connect them directly with Eviivo’s live inventory, making them instantly bookable and visible to visitors across multiple platforms.

Finally, we hosted a joint webinar with our partners at CrowdRiff showing how our destinations across Europe are building consumer trust by turning to the power of user-generated content (UGC).

Looking to 2022...

We're approaching 2022 with some uncertainty due to rising COVID-19 infection rates and the reintroduction of restrictions in many parts of Europe.  However, our destinations can rest assured that we'll continue to innovate and provide all the support and guidance that they need to weather the storm and come back stronger than ever.

We would like to thank all our clients and partners for their continued support throughout the year and wish you a happy Christmas and all the best for 2022.


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