Dorset Contract Wins Start the Year with a Bang

Categories: Our News

A show of confidence from the county of Dorset has started Simpleview’s year with a bang, with the redevelopment of the main Visit Dorset destination site in progress, ready for the return of visitors, and new contract wins for Bournemouth and Poole.  

Located on the South Coast of England, Dorset offers a perfect combination of coast and countryside and includes the UNESCO-protected Jurassic coastline, underpinned by geology of global importance and representing the only UNESCO natural World Heritage Site in England. Combined with its stunning landscapes, bustling towns and quaint villages, fantastic local produce and varied cultural attractions, Dorset has a rich tourism offer which will form the basis of the DMO's marketing strategy to entice visitors to experience the county for themselves when it is safe to do so.

Simpleview has been working with Visit Dorset since 2007 and has developed a series of destination sites during that time. This latest project will involve a full re-design and redevelopment of, a site originally developed in 2016, to create a fully responsive, visually engaging, intuitive tourism site with a ‘thematic’ approach to displaying content and products. 

The main aim for the new site is to position Dorset as a world class holiday destination and to support the local economy by generating visits and bookings to the county as part of the destination’s recovery strategy.

Visit Dorset’s distinctive brand identity will be implemented to ensure that the destination continues to stand out from the crowd. The site will take advantage of the latest technology for geo-location and voice search on mobile devices to ensure that Dorset’s providers are accessible when in-destination.   Email marketing and data capture are key components of Visit Dorset’s armoury, with 30,000 to 40,000 emails being despatched per month, so Simpleview’s MailMinder solution will provide maximum engagement with the destination’s target markets.  Social media is also high on the agenda, in terms of the destination’s own activity but also the sharing of integrated provider content to ensure that the site continues to be fresh and engaging.

Rachel Symes of Visit Dorset comments: "We are delighted to be working with Simpleview again on the redevelopment of our website.  The contract was won following a rigorous procurement exercise of which cost was a key element; Simpleview’s solution not only represented best value for money but also met or exceeded all of our quality criteria.

We are looking forward to redeveloping the site to support Dorset’s tourism businesses throughout recovery and beyond whilst providing visitors to our site with the optimum experience that they can expect from a leading destination website, both in terms of being inspired, as well as providing the necessary tools to easily plan and book their visit to Dorset."

Meanwhile, Bournemouth, Christchurch and Poole Council (BCP) has contracted Simpleview to support the ongoing development of Bournemouth and Poole’s digital strategies for the next 3 years. Formed last year, BCP is a combined local authority which represents tourism businesses across the three destinations.  

Simpleview developed the Bournemouth and Poole websites in 2017 and Christchurch in 2020. The commitment to the contract is testament to the great working relationship that Simpleview has enjoyed with BCP and the success which its sites have achieved in promoting their individual tourism offers since their launch. 


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