Tourism Essentials Helps Looe to Unlock its Potential

Categories: Our News

The beautiful destination of Looe in South East Cornwall has selected Simpleview’s Tourism Essentials solution as part of a drive to improve the area’s online positioning and exploit its commercial potential.

Regarded as the gateway to Cornwall, Looe’s bustling fishing harbour, sandy beaches, hidden villages and the wide open spaces of Bodmin Moor make it a popular tourist destination and one of the top 3 in Cornwall, with 9000 bed spaces ready to welcome visitors during Looe’s recovery post COVID-19.

The team at Visit Looe was looking for a solution with commercial potential, but also one that was capable of being managed by a small dedicated team, with an opportunity to boost efficiency.  A new membership scheme will be launched as part of the project so the Essentials solution’s signature functionality, plus some optional extras will support this aim and help the organisation to generate additional revenue.

Simpleview’s Wayfinder Routes functionality will help Looe to promote its extensive walking and cycling offer, with detailed maps, directions, difficulty ratings, images and printable route cards and GPX files for GPS enabled devices.  The What’s Nearby feature will facilitate the cross-selling of products and banner advertising will introduce new revenue generating opportunities by providing commercial space for members or non-members. Full social media integration including Facebook, Instagram and YouTube videos will add another layer of content to complement the site’s comprehensive resources.

Mel Colton-Dyer, Commercial Strategy Director and Town Clerk at Looe Town Council comments: "We are delighted to be working with Simpleview and can’t wait to get started on what is sure to be an exciting project. We researched a number of Destination Marketing solutions but, after looking at Simpleview’s portfolio and previous work, we were convinced that they would be the ideal partner for us going forward. They have made the whole on-boarding process as simple and straightforward as possible and are looking forward to working with them to promote Looe and it’s attractions."

Find out more about Simpleview's Tourism Essentials solution and how it's helped some of our clients to inspire visitors and increase their bookings.


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