A Perfect Blend of Old and New for Britain's First City

24th July 2020

Categories: Our News

Simpleview’s recently launched site for Visit Colchester seamlessly blends the town’s thriving 21st century offer with its fascinating historical connections.

The town of Colchester is situated at the gateway to East Anglia in the County of Essex.  Its historic claim to be both Britain’s first city and the former capital of Roman Britain is genuine and a great source of pride to present day residents and a unique draw for visitors. Colchester’s status as a Colonia was awarded by Emperor Claudius in AD49 and it was regarded as one of the top settlements in Roman Britain. 

The previous version of the site was due for redevelopment as part of the organisation’s long- term digital marketing strategy to upgrade at least every four years.  The team at Visit Colchester wanted a clean fresh look, delivering big visual impact using video and professional photography, and improved search functionality and navigation across multiple devices.

As well as Colchester’s rich history, the site, www.visitcolchester.com positions the destination as a thriving, modern town and acts as a showcase for its first class visitor attractions, picturesque villages, beautiful countryside, great shopping experiences and fantastic places to eat and drink.

The site has been developed on Simpleview’s Tourism Essentials platform, providing an affordable solution for the DMO but the flexibility to upgrade by adding a whole range of features and functionality to engage the visitor.  Visit Colchester has opted to incorporate Vimeo in the header gallery to bring the destination to life and deliver real impact.  Dynamic content in the form of Instagram, Twitter and Facebook feeds all complement the sites wealth of resources for visitors wanted to make the most of their stay in Britain’s first city.  

Claire Taylor, Visitor and Cultural Services Manager at Colchester Borough Council said: "We're delighted with the look and functionality of our new site. A strong digital presence is vitally important in the crowded UK tourism market, and we hope this new version of the site will help introduce our area to a much wider audience, at a key time for the local visitor economy as it recovers from the impact of COVID-19."

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