Acorn Consultancy Project Demonstrates Versatility of Simpleview DMS

Categories: Our News

Simpleview’s latest project for Acorn Tourism Consulting is a departure from its usual focus on destination websites but demonstrates the versatility of its tourism technology.

Acorn is a specialist consultancy, providing a range of services to tourism organisations throughout the world including market research, economic studies, strategic planning, branding and marketing.  The partnership between Simpleview and Acorn has a strong track record of success following their collaboration on numerous projects including a major digital campaign for the African destination of Lesotho, launched earlier this year and a project for the Falkland Islands.

Acorn was looking for a solution which would allow them to store information on their 300+ projects and act as a promotional platform, not only for the breadth of disciplines on offer but also to represent the global reach of Acorn’s clients over the last 21 years.  

Powered by Simpleview’s DMS (Destination Management System) Acorn’s new site,, conveys the key messages effectively, supported by some stunning imagery and compelling content.  Some of Simpleview’s signature destination site functionality has been adapted to suit a project-based environment. The mapping and ‘Projects Nearby’ features allow visitor to see, at a glance, the geographic reach of Acorn’s projects across 80+ countries and view others in close proximity. The ability to filter by region and type using the search facility allows visitors to fine tune the results to find projects that match their own requirements.  The site makes great use of dynamic content to keep visitors engaged, with an abundance of news and blog posts, plus the inclusion of Twitter and Instagram feeds for another dimension.

Director of Acorn, Kevin Millington comments: "Having had experience of working with Simpleview and its DMS for many years, I realised that it would be the perfect solution for Acorn, acting as both a robust repository for our project resources and a springboard to help us spread the word about the range of organisations that we’ve worked with.  We’re absolutely delighted with the results!

To find out more about Acorn’s range of consultancy services for the tourism sector, contact Kevin on (0)1580 879970.


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