Simpleview Secures Three-Year Contract for Discover Yorkshire Coast Project

14th April 2020

Categories: Our News

Scarborough Council has appointed Simpleview for a three-year project which will involve the redevelopment of its Discover Yorkshire Coast website to better serve the needs of its leisure and business visitors.

This unique piece of coastline boasts a string of gorgeous but very diverse towns and villages, from traditional resorts such as Filey, Scarborough and Whitby, to picture-perfect fishing communities like Robin Hood’s Bay, Runswick Bay and Staithes, many of which fall within the stunning North York Moors National Park.

A new Destination Management System (DMS) and a more functionally rich, fully responsive website which meets all the guidelines for accessibility and data protection will be implemented, enabling the borough’s businesses to elevate their exposure.  Simpleview’s new Multi-Day Travel Planner and MailMinder email marketing system will also be included in the implementation.  Income will be generated via banner advertising, web links, local membership and accommodation bookings.

The new Discover Yorkshire Coast website will be developed in consultation with the Tourism Advisory Board and tourism associations.  

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