Cheltenham Prepares for the Recovery of the Business Tourism Market

Categories: Our News

Simpleview’s new Meet in Cheltenham microsite will support the recovery and growth of the town’s vital and highly valuable business tourism market.

Meet in Cheltenham is the conference and venue finding service for the Regency town spa town of Cheltenham. Through its new microsite, the Meet in Cheltenham service will provide free and professional venue finding for local, national and international businesses or planners seeking to bring their events to the town. From large 2000+ delegate conferences to small, secure, private meetings and from team building away days to corporate incentives, Meet in Cheltenham will help to source accommodation, event space and suppliers, whilst also providing practical destination support and advice. It currently has more than 20 venues involved with further venues expected to join.

Integrated with the Simpleview CRM, the microsite has been developed to attract more conference, meeting and event business to Cheltenham and its surrounding areas – a sector of the economy that has been amongst the hardest hit as a result of the Covid-19 pandemic.

Key areas of functionality include a hosted online RFP (Request for Proposal) builder for meeting planners, fully integrated with Simpleview’s CRM Meeting Sales Module, which creates a lead and notification every time an RFP is sent via the new enquiry form on the site. The Meet in Cheltenham team is then able to distribute the lead to their members directly via the CRM and each venue can log in to the CRM extranet portal where they can review the enquiry and submit their response/proposal.

David Jackson, Manager of Marketing Cheltenham, said of Meet in Cheltenham, "The business tourism market is worth upwards of £40million to Cheltenham’s economy, so our Meet in Cheltenham initiative comes just at the right time to support our venues and suppliers to bounce back after a really challenging year. With the superb range of venues and event spaces we have in Cheltenham and Gloucestershire as a whole, coupled with the new investment that’s coming in, particularly around cyber, there’s undoubtedly a huge opportunity for Cheltenham and the wider region to capitalise on the corporate event and conference market."

Business tourism contributed more than £8billion to the UK economy in 2018. National tourism body VisitBritain and the national Tourism Sector Deal both identify business tourism as one of the key priorities over the coming years, with the ambition to make the UK the leading destination for business events in Europe.

For more information on the Simpleview CRM and our web design solutions for convention bureaus, email Caroline Dawson, Business Development Manager on


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