New Site Propels the West Midlands into the Global Spotlight

Categories: Our News

Simpleview’s destination site for the West Midlands, celebrates the area and its eclectic mix of dynamic cities, charming towns and wide-open spaces. 

Developed for the West Midlands Growth Company (WMGC), the site promotes the West Midlands area comprising Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall and Wolverhampton.  The region is making its mark, with Coventry preparing to be the UK’s 2021 City of Culture and in the following year Birmingham will host the 2022 Commonwealth Games, putting the region firmly in the spotlight.  The new site will take centre stage in the strategy to show the world what the West Midlands has to offer.  The focus for the site’s content is on leisure visitors and business tourism for the whole of the West Midlands region.

The design of the site is contemporary, engaging and image-led, conveying the youthful and diverse personality of the destination as a whole and establishing WMGC as the leading authority on tourism in the region.  The site acts as a promotional platform for the huge range of cultural experiences on offer in the West Midlands, currently attracting over 100 million visitors a year.  Inspiration and ideas include watching a play in Shakespeare’s birthplace, taking in a concert at the world-famous Birmingham Symphony Hall, eating in Michelin-starred restaurants, exploring castles, enjoying festivals and visiting world-class museums.

The region’s top tourism attractions take centre stage, complemented by a vast and varied events calendar.  Simpleview’s solution also facilitates the addition of microsites to support its campaign activity for major business and sporting events and festivals.  Commercialisation is also a fundamental requirement to enable the site to be self-sufficient in the long term.

Caroline Broadway,  Head of Marketing and Communications at WMGC comments "The new site conveys the diversity of our tourism offer in the West Midlands and the content and imagery featured provides our tourism businesses with a powerful platform to showcase their offering. Visitors to the site will find an array of new tools and functionality to help to inspire, plan and book the perfect break in the West Midlands."


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