Simpleview Takes Product Data to a New Level for Visit Wales

11th August 2019

Categories: Our News

Simpleview has completed a major project involving the provision of a new technical platform to improve the presentation and maintenance of product data on the VisitWales.com website.

VisitWales.com is the main international gateway site for anyone looking for inspiration and information about Wales as a place to visit or do business.  The site has recently been redeveloped as part of a broader project called The Wales Digital Gateway, a programme of continual improvement to strengthen the digital marketing infrastructure and content approach for the future.   

As well as creating itineraries, visitors to the website expect to be able to click from an article to specific product information for accommodation, attractions, activities and events. The aim of this project is to make it much easier for visitors to find inspiring information through a unique search approach which seamlessly integrates articles and product data.

The new website provides a hub of content, shared across other international websites, on social media and via partners. Simpleview’s new platform allows Visit Wales to present more detailed and informative content at product level.  Key to this approach is new imagery, social media and booking links.  To see examples of the new product pages check out Cardiff Castle, Caernarfon Castle, The Vale Resort and RSPB Conwy Nature Reserve.  

Tourism businesses across Wales can now log on to a dedicated bilingual online platform to keep their information up to date and choose the images to use according to the season.  Staff at Visit Wales use a version of this platform to search and monitor the updating of products. Simpleview provides a dedicated helpdesk for businesses and Visit Wales staff.  The Visit Wales product data is available to other organisations in Wales via an API provided by Simpleview. 

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