Innovation is the Key to Success for Simpleview's Norwegian DMOs

2nd July 2019

Categories: Our News

The team at Simpleview Europe has been busy helping our clients in Norway to boost their visitor experience and improve engagement with a raft of new developments. 

A project to enhance Fjord Norway’s homepage has just been completed.  The main menu has been simplified and a new hamburger menu has been added. The destination has also made the most of its assets by enlarging the images and video on the Featured Items scroll for greater impact.

Meanwhile, a series of new channel sites have been launched for Visit Telemark, our first client acquisition in Norway. Telmark’s biggest city, Skien, known as the ‘canal city’ now has its own dedicated site.  Skien is the starting point of the Telemark Canal, birthplace of world-famous playwright, Henrik Ibsen and a destination with a rich cultural offering for tourists.  A further channel site for Porsgrunn promotes the ‘city of Porcelain’ and its proud industrial history and finally a site for Bamble showcases Telemark’s beautiful coastline where visitors can walk along its coastal paths, go island hopping or take in the views from one of Bamble’s many peaks.  

The Telemark Canal site, previously a channel site on the main Telemark destination site, now has its own online presence. Described as one of the most beautiful waterways in the world, the canal connects the coast of Telemark with the interior and covers a distance of 105 km from Skien to Dalen via eight locks.  The site is the definitive resource for canal trips, hiking, cycling, paddling, plus the areas abundant accommodation and food and drink offering.

Following the success of our site for the region of Gjovik, the destination now has a brand new site and a new domain promoting the region’s wider tourism offering.  Just North of Oslo, the Gjovik region, Hadeland and Ringerike offer a wide choice of year-round activities, events and accommodation, all presented within an improved visual design and more intuitive navigation.

Randi Ranset, Senior Account Manager at our Oslo office comments "It’s great to see our clients in Norway always looking at ways to up their game and make better use of great imagery and design."


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