New Mind | tellUs and NVG Rebrand as Simpleview

Categories: Our News

Following the merger with Simpleview announced last November, The Tourism Media Group, comprising New Mind | tellUs and NVG have adopted the Simpleview company name and brand identity and, going forward will be known as Simpleview Europe.

Simpleview is the global leader in digital marketing services for destinations and the travel industry, delivering creative design, CMS, DMS, social media content curation, SEO and mobile apps to DMOs across the world.  With headquarters in Tucson, Arizona and Liverpool, England, the combined entity now serves 900 destination management and tourism organisations across six continents and employs more than 350 staff in offices spanning 19 time zones. 

For New Mind | tellUs and NVG, the merger with Simpleview allows us to deliver a broader portfolio of services to our clients in the UK and Europe.

So why rebrand?

Over the last 5 years we have brought together the leading companies in the e-Tourism sector – New Mind, tellUs and NVG and grouped them under the Tourism Media brand. As each of these brands had achieved a strong reputation in the UK and Scandinavia, our strategy has been to leave the brands largely unchanged.

However, now that we are a truly global company with DMO clients in 6 continents, the diversity of our brands has become confusing so we believe that we need to present ourselves in a clear, unified way across all markets. That single brand going forward will be Simpleview and we are very proud to continue delivering our excellent products and services to our long standing, valued clients under this new identity

"We've seen in tourism organisations on both sides of the Atlantic a real desire to learn from each other," said Simpleview CEO Ryan George: "In building more effective collaborations between tourism and convention marketing organisations, the combined companies are now better positioned to advance additional goals for the European market.

"Joining with Simpleview positions us to provide a broader portfolio of digital solutions for our clients across the U.K. and Europe," said Richard Veal, Managing Director of Simpleview Europe: "It means that we are now part of a truly global organisation and gives our clients access to a wider range of experience and best practice within the tourism industry."

What does this mean for clients and partners?

It’s much more than a name.  Our clients will now have access to the full spectrum of digital marketing services, all delivered within a single, strong and distinctive Simpleview brand identity.

What other benefits can our clients expect?

As Simpleview, we can offer access to:

  • Expanded SEO resources – 20+ SEO and Analytics experts
  • Search marketing excellence - Simpleview has achieved ‘Premier Google Partner’ status, the highest rank you can achieve at the Google Partner program (and a designation awarded to less than 3% of agencies for its search marketing work)
  • Expanded design resources – Simpleview websites have been acknowledged in Skift’s ’25 Best Tourism Sites in the World’
  • Improved reporting via Simpleview’s Destination Dashboards
  • Expanded partner network eg. Stackla for user generated content
  • Knowledge sharing opportunities with DMOs across the globe
  • Increased investment in R&D
  • Training – Simpleview Certification is a recognised professional qualification demonstrating authority on Simpleview products
  • World class customer support 

As part of our transition to Simpleview we will be updating all our media including email addresses, website, DMS, CMS, Support System etc. to feature the Simpleview brand identity.

Should you have any queries, please don’t hesitate to contact your Account Manager.


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