Visit Sognefjord Achieves Improved Visibility & Engagement with Spanish Site

Categories: Our News

New Mind | tellUs client, Visit Sognefjord is ready to meet the needs of the growing number of spanish speaking tourists visiting Norway following the recent launch of its new Spanish language site.  

Situated at the heart of Fjord Norway, Sognefjord is the longest and deepest fjord in the region, boasting some of the world's most spectacular scenery.  New Mind | tellUs developed the Visit Sognefjord site in 2016 as part of a major project rollout including the development of the regional Fjord Norway site, plus a series of destination and channel sites.

The Spanish and South American markets are a key geographical focus for the Sognefjord region of Fjord Norway.  The number of Spanish speaking visitors has steadily grown in recent years, with a total number of 20,760 Spanish guest nights being generated during 2017, an increase of 13% on the previous year.  The strategic decision to translate the main elements of the website into Spanish will ensure that Visit Sognefjord does not miss out on this potentially lucrative market.

Destinations which offer dedicated language versions are able to derive a number of benefits.  Improved engagement and a better visitor experience for spanish speaking audiences has already been achieved by Visit Sognefjord.  Research suggests that visitors are likely to spend more time on sites translated into their own languages too.  Visit Sognefjord also has the opportunity to improve its ranking and visibility by targeting keywords for each of its language versions (Spanish, German, English and Norgwegian).

Tourism Director at Visit Sognefjord, Ståle Brandshaug comments "It's important for us to offer information to our visitors in their own languages so we are planning to extend the Spanish pages of our web site and translate some of our content into other languages too. We believe that offering our product content in different languages will help us to access our target markets more effectively and achieve competitive advantage by doing so."


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