New Site to Raise the Profile of the 'Original Seaside Resort'

20th February 2018

Categories: Our News

One of the UK's most famous seaside resorts has returned to New Mind | tellUs for the development of a brand new enhanced site and ongoing SEO support. 

Weston-super-Mare is the original seaside resort, located on the Somerset coast in the South West of England.  The town is steeped in Victorian history, dominated by its fabulous beach and offers a host of events and attractions, catering for all interests.

Weston-super-Mare was one of the first destinations to upgrade to a new responsive design from New Mind | tellUs back in May 2013.  The destination is now preparing to continue to raise its profile with a new design, larger imagery and some of the latest trip planning and booking features and functionality from New Mind | tellUs.

The destination's 'Love Weston' branding will be replaced with a new 'Visit Weston-super-Mare' brand identity, consistent with the URL of the new site and current trends in destination marketing.  The ever-popular Featured Items functionality will play a key role in boosting exposure for some of the area's tourism businesses.  A combination of the new improved What's Nearby map, plus the Mobile Map Link which allows the user to click on a weblink next to the map on the product page to be directed to Google Maps  (Android) or Apple Maps (iphone) means that the visitor can fully exploit the tourism potential of their location.

Search engine optimisation has been fundamental to the site's success since its launch.  Within its first year the site had achieved a massive 710% growth in organic traffic and top 3 rankings for a range of competitive keywords.  The destination has now committed to an initial 12 month SEO support project with New Mind | tellUs to build on the momentum achieved to date and to combat any turbulence in visitor traffic post-launch.

Ellie Allen-Somers, Tourism Marketing Officer stated: "We are delighted to be working with New Mind | tellUs on the development of the new website for Weston-super-Mare."


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