Is Your Destination Ready for National B&B Day?

12th January 2018

Categories: Our News

The 24th March 2018 is National B&B Day, an industry-wide event dedicated to the celebration of the Great British B&B, so we would like our DMO clients in the UK to spread the word and get as many visitors as possible staying in B&Bs over that weekend. 

There are over 20,000 B&Bs in the UK, contributing over £2 billion annually to the UK economy.  The event will celebrate the best of Britain’s small and independent accommodation businesses (B&Bs, guest houses and small independent hotels), from traditional seafront properties to converted windmills, castles and vineyards and recognise their incredible achievements and contributions to the hospitality sector.

Launched at the B&B Association's Summit in October, the event received the support of the Tourism Minister and has since attracted a growing number of travel industry partners including VisitBritain, the AA, eviivo and some of our destinations including Visit Wiltshire, Bournemouth Tourism and Visit Brighton.  By getting more destinations on-board to promote it to their B&Bs and encourage them to take part, we can help to establish National B&B day as an important annual event.

The aim is to make guests think of a B&B when planning a short break or holiday.  B&Bs are being encouraged to offer something a little special to their guests over that weekend, whether it be a breakfast in bed, free afternoon tea, tasting of local wines and produce or a free beauty treatment to entice people to book.  B&Bs can check out the official National B&B Day website to get some inspiration for offers.  Deals can be listed free of charge simply by completing a short form on the website.  Of course, B&Bs can promote the event within their own marketing media too.

Sponsorship is free for destinations. To feature on the Sponsors page, email a logo and short supporting message to or contact DMOs are also encouraged to promote it on their own sites, motivate their businesses to get involved and tell their visitors about any offers in their destinations.  

National B&B Day needs your support so we hope you can get involved.


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