First Project Win in Italy for New Mind | tellUs

6th November 2017

Categories: Our News

New Mind | tellUs has won its first project in Italy and added the alpine paradise of Alto Piemonte to its client list.

Alto Piemonte is situated in the north of the Piedmont Region, in the foothills of the Italian alps and gets its name from its steep orographic difference ranging from 100 m to 4,600 m asl (above sea level). The Alto Piemonte area covers approx 6,600 sq km and has a population of 900,000 across the four provinces of Biella, Vercelli, Novara and Verbano-Cusio-Ossola.  The region has plenty to offer visitors with its mild climate, compelling scenery and diverse landscape, ranging from rice fields to glaciers, all within a linear distance of 65km.

A group of local entrepreneurs with established businesses in the region are currently in the process of setting up a new modern Alto Piemonte tourism entity with the aim of developing the region's tourism offer, with the ultimate objective of putting it firmly on the map as a top European destination.

The Tourism Pro solution from New Mind | tellUs will offer the nascent consortium more functionality than the Tourism Essentials option but a more cost-effective alternative to a fully functional destination website and e-tourism solution.

The new site will exploit the area's natural and cultural riches in a sustainable and sensitive way to create a new source of income for Alto Piemonte.  Its year-round tourism offer will be promoted to target visitors with a variety of interests including mountain sports, food and wine, watersports, walking, biking and arts and culture.  The site will act as a promotional springboard for the region's newly emerging and long-established restaurants, B&Bs and hotels, sitting alongside its cultural attractions such as historic houses, spiritual pilgrimage routes and the vineyards of the rolling Nebbiolo hills.  For wine lovers the regeneration of the wine industry in Alto Piemonte over the last two decades has resulted in the production of a wide range of cellar-worthy wines which are still relatively unknown so represent great value.

Wilhelm Kuhn of Alto Piemonte Turismo comments "Looking into what has made renowned and highly appreciated destinations so successful we stumbled across New Mind | tellUs and their e-Tourism solution. We quickly found out that they would open the door for us to the indispensable world of digital tourism management at 360 degrees, sitting on a wealth of technological developments of their own, while still offering any kind of tool you would want to have for traditional destination management. The attention and commitment shown by New Mind | tellUs towards our project during our two-day visit to Liverpool finally convinced us that we had found the right partner. Everyone at Alto Piemonte Turismo is looking forward to this partnership."


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