The New GoLakes Destination Site is #theplacetobe

Categories: Our News

The combined forces of NVG and New Mind | tellUs have resulted in the launch of the new destination website for Cumbria Tourism.

The acquisition of the group's first major collaborative project was announced in May and since then the teams at NVG and New Mind | tellUs have been working together to deliver a site which represents a combination of best practice design and innovative functionality.

Go Lakes Website

Cumbria Tourism previously ran separate mobile specific and desktop sites so one definitive solution was required.  A responsive design was a given together with a contemporary style and enhanced commercial opportunities for Cumbria and the Lake District's tourism providers. The site utilises stunning, expansive hero images within a full width responsive carousel allowing the beauty of the area to be represented, whether viewed on desktop or on mobile devices.  The design aims to be clean, vibrant and inviting with complementary messaging inspiring visitors to unwind, immerse themselves in culture or take part in an adventure.

The full width 'mega menu' allows visitors to seamlessly navigate around the site's abundant content. Although a wealth of information is displayed on the site's pages, users can swiftly access the information that they want using the anchor links displayed at the top of each page. New layouts for the product pages also help to simplify the browsing experience and improve visibility for the key elements of information. 

Cumbria Tourism also enlisted NVG's website content expertise to assist with the delivery of the project.  The service included an initial page audit, the construction of some page layouts and pages on behalf of the client and content entry of text and images. The New Mind | tellUs SEO team provided support and advice on the construction of the site map and navigation as well as taking measures to mitigate any potential search engine visibility issues resulting from the development of the new site.

Rachel Tyson of Cumbria Tourism comments "We are delighted with our new site from NVG and New Mind | tellUs.  We believe that the finished product represents the collective expertise of both companies, featuring great design, cutting-edge functionality and all of the tools that visitors to the Lake District and Cumbria will possibly need.  We look forward to seeing the site evolve and we're confident that we have a partner that can help us to meet all of the demands of the visitor, both now and in the future. 

Ben Tagg, MD of NVG added, “We’ve had a fair bit of feedback about the new site and the consensus of opinion is that the latest version of GoLakes is every bit as compelling and innovative as its various former embodiments (which incidentally won many awards including a Webby nomination, the Oscars of the internet, in 2008). That’s particularly satisfying for all of us at NVG and New Mind | tellUs.  It’s a great start to the intercompany working that we set out to achieve when we merged the businesses and it's great that the project has enabled us to positively renew our long standing and successful partnership with Cumbria Tourism.”


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