Blog (trends) - Simpleview Europe

You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)?  This blog will take a deeper loo..

The Workation is one of the latest trends to hit the travel industry following years of working from home. The workation is basically all about taking a break from your usual place of work an..

Having just emerged from the Covid pandemic, the global tourism sector is now facing the consequences of the war in Ukraine. Obviously the human toll of the war and the humanitarian crisis i..

Simpleview has added a new ‘time to read’ field on blogs and news articles to help our DMOs  (Destination Management Organisations) to boost engagement with their target markets. Research finding..

According to the World Travel and Tourism Council, the LGBTQ+ segment accounts for 10% of tourists worldwide and approximately 16% of total travel spending, equating to more than $195 billion a year..

According to Future Market Insights, the destination wedding market witnessed a 28.7 percent growth last year and destinations across the globe are now welcoming brides and grooms to celebrate thei..

With the Commonwealth Games set to take place in Birmingham this summer, it's a good time to focus on sports tourism, which, according to the United Nations World Tourism Organisation (UNWTO), is one of the fastest growing sectors in tourism, generating billions of dollars every year. 

In this blog, Joe Veneto, Chief Experience Officer at Veneto Collaboratory, talks about immersive tourism and how DMOs can use it to enhance their destination’s unique experiences for both locals an..

Unlike leisure tourists, meetings and events planners come to DMO (Destination Management Organisation) websites with one mission in mind — to discover if this destination is the right destinatio..

It’s been a difficult couple of years for our DMOs around the globe but in terms of web traffic it would be true to say that our SEO clients in Europe have weathered the storm well in general, and i..