This week we attended and sponsored the TMI Virtual Annual Convention where the theme was RETHINK, RESET, REBOUND with destinations sharing their experiences of operating in the COVID-19 era.
One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social medi..
The COVID-19 crisis has resulted in a huge increase in the use of email marketing as brands attempt to ensure that they stay front-of-mind with their customers. Despite the current popularity o..
The popularity of User Generated Content has exploded since the start of the COVID-19 crisis due to its effectiveness in connecting people, bringing communities together and reaching a globa..
As COVID-19 restrictions begin to relax at different rates across the world, we’re pleased to report that we’re seeing a wave of travel interest returning in the form of an increase in organic we..
Change is a key fact of life in business today, especially when it comes to travel. Destination marketers with the ability to adapt and handle that change, even master it, are going to be the ones i..
Simpleview Europe’s clients may not be aware of a great content resource from our colleagues in the US, The Layover. We all appreciate that it’s not always easy for our DMOs and partners to keep u..
Coronavirus has obviously taken its toll on the global travel sector over the last few months but we're starting to see more and more destinations and providers being innovative and proactive when i..
The effectiveness of email marketing has been questioned in recent years as the use of social media has continued to grow. However, the good news is that email marketing is alive and kicking in 201..
In this month’s blog we introduce the AudioEye digital accessibility solution, providing our DMOs with an opportunity to provide equal access to their online content and enhance the user experienc..
