As COVID-19 restrictions begin to relax at different rates across the world, we’re pleased to report that we’re seeing a wave of travel interest returning in the form of an increase in organic we..
Change is a key fact of life in business today, especially when it comes to travel. Destination marketers with the ability to adapt and handle that change, even master it, are going to be the ones i..
Simpleview Europe’s clients may not be aware of a great content resource from our colleagues in the US, The Layover. We all appreciate that it’s not always easy for our DMOs and partners to keep u..
Coronavirus has obviously taken its toll on the global travel sector over the last few months but we're starting to see more and more destinations and providers being innovative and proactive when i..
The effectiveness of email marketing has been questioned in recent years as the use of social media has continued to grow. However, the good news is that email marketing is alive and kicking in 201..
In this month’s blog we introduce the AudioEye digital accessibility solution, providing our DMOs with an opportunity to provide equal access to their online content and enhance the user experienc..
User generated content (UGC) is generally regarded as the most authentic and influential content by consumers and for the travel industry, its influence is growing. These findings are backed up b..
We’ve taken a look at the key trends which are predicted to make an impact on the travel sector during 2019. Generally we’re seeing a need for a faster, more seamless and interactive trave..
For DMOs aiming to boost exposure to international markets, the development of dedicated language sites for your target countries should be a key component of any digital strategy. Let's look at th..
A recent report by Skift Research estimates that the global tours and activities market is worth approx. $150 billion annually and yet it is still considered to be the great untapped market in onlin..
