In Contenttrends

According to Future Market Insights, the destination wedding market witnessed a 28.7 percent growth last year and destinations across the globe are now welcoming brides and grooms to celebrate their big day.

A ‘destination wedding’ is defined as any wedding which takes place away from the couple’s hometown and requires travel for the wedding party and guests.  Many of us roll our eyes when we receive a 'Save the Date' to a destination wedding, but we may want to embrace the opportunity to pack our bags and take a holiday. According to the research from Future Market Insights, the more affordable travel options resulting from the pandemic mean more brides and grooms will be choosing some of the world’s most scenic locations for their special day.

Trends in Destination Weddings

Industry experts have highlighted a number of emerging trends in the destination wedding market. Traditionally, couples have chosen the months of April, May, June or November as their favourite months for a wedding, but research findings suggest that this is no longer the case and there are now year-round destination wedding opportunities to exploit, with no preference for month or season. 

The typical number of guests has reduced too, initially due to Covid restrictions, but findings seem to suggest that more intimate gatherings will be favoured, mainly due to easier logistics.  With smaller groups and potentially bigger budgets, the traditional wedding ceremony can evolve into a series of events lasting for 3-5 days, with personalised itineraries before and after the main event.  And after the wedding itself, a growing trend is for guests to want to take a holiday after the celebrations and extend their stay. 

So Why Welcome the Wedding Bells?

According to a recent Market Research Blog, destination weddings impact local economies in more ways than one.  In fact, they play a crucial role for businesses, partners, and stakeholders in the travel and tourism industry.

Here’s just a few of the positive impacts from destination weddings:

  • An increase in hotel reservations, cruise line stops, and flights
  • Local spending at small businesses, ie. attractions, events and hospitality venues  (overseas weddings are responsible for much of the growth seen by the global hospitality industry)
  • Job creation for wedding related businesses
  • Increased awareness for destinations - social media influencers have played a key role in posting content that shines a spotlight on DMOs’ destination wedding offer

Top Tips from Simpleview DMOs

DMOs that want to drive tourism to their destination need to:

  • Showcase the array of options to stay overnight that will accommodate different price points and budgets
  • Ensure your destination is portraying equity, diversity, and inclusion to create a sense of belonging for all
  • Highlight what makes your destination unique and provide images that give guests a feel of the local experience
  • Provide messaging about COVID-19 protocols as well as the safety of your destination
  • Share information about outdoor spaces to gather with friends and family

DMOs That Have Put a Ring On It

Here’s a few examples of Simpleview DMOs that are already cutting the cake in their destination:

Visit Lancashire

Lancashire’s rural landscapes, windswept moors, breathtaking coastal scenery and diverse choice of venues, from historic barns to luxury five-star experiences provide the ideal backdrop for a wedding. 

On the Visit Lancashire site the ‘Say I do in Lancashire’ section features some of the destination’s most popular venues, categorised by historic, coastal, country and unique to name a few. 

The ‘Say I do in Lancashire’ guide covers all the reasons to choose Lancashire, plus handy checklists to help with the planning of the big day including reminders on things to do with 18, 16, 12 and 6 months to go until the big day, plus things to consider when booking a wedding venue, how to decide who to invite and ideas for different themes.

Visit Bath

As one of the most romantic cities in the World, Bath is the ideal destination for a wedding.  Bath’s venues have been categorised to suit every taste, from history lovers looking for something quirky to art buffs wanting somewhere inspiring but simple.  The wedding section content is supported by a series of blogs covering all the aspects of the planning process.  The ‘Which Wedding Couple Are You’ blog aims to inspire couples to decide which of the city’s historic venues will set the tone for their day and the ‘Here’s Why You Should Get Married at One of Bath’s Historic Venues’ blog helps to remove any doubt.

Additional content with suggestions on Romantic Bath, Places to Propose in Bath, Top Picks for a Romantic Meal in Bath and Romantic Places to Stay in Bath aim to complete the destination wedding offer.

Visit Dorset                                      

As a county of outstanding natural beauty, Dorset makes the ideal location for a wedding.  On its ‘Weddings in Dorset’ page the destination has covered every stage of planning for the big day, with suggestions for places to propose, venues for hen and stag parties and wedding and honeymoon venues.

Industry experts believe that 2022 will be a strong year for destination weddings and they will be an increasingly important source of tourism.  If you need any help gearing up your site to exploit the growing destination wedding trend, contact your Account Manager or for new business enquiries, email




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