In Contenttrends

One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social media and email marketing. But, it’s not enough to just post content if we hope to keep our audience engaged. The best way to connect with them is by finding creative ways to tell a story.

Destination marketing organizations all have a story to tell. DMOs that use storytelling-based campaigns as part of their content marketing strategy connect with their audiences by evoking emotion, which can lead to increased interest and ultimately, a visit.

Jasmyn Goodwin, Interim Vice President of Marketing & Communications with Visit Omaha, joins Jason Swick, VP of Digital Marketing at Simpleview on The Layover Live to dive into the world of creativity and storytelling. They discuss how Visit Omaha has pivoted their marketing campaigns and how storytelling has been an integral part of these campaigns.

Watch the video now to find out how Visit Omaha has pivoted its marketing campaigns during the COVID-19 pandemic and how storytelling has been integral to their success, with 'Bob the Bridge' and 'Omar the Troll' playing leading roles.

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