In Funding

VisitEngland is now calling for bids from destinations and businesses of all sizes following the three-year £40 million Discover England Fund announced by the Government last year.

The fund aims to ensure that England stays competitive in the rapidly growing global tourism industry by offering world-class English tourism products to the right customers at the right time.

In year one the fund will focus on:

  • Smaller-scale quick-win projects and pilots that meet customer demand and test new product or new ways of joining up and distributing existing product
  • Research to build understanding of customers, markets and product gaps
  • Seed funding to build bids for years 2 and 3.

Bids are invited from destinations who want to be the first to access this money to deliver bookable product that appeals to international visitors but the investment is also expected to benefit the domestic market. 

For year one, applications for funding of up to £250,000 will be considered for projects to be delivered by 31 March 2017. Bids should show collaboration across businesses and sectors or join up product effectively to make a compelling offer for visitors to access and book, either direct or via intermediaries. Projects that make it easier for visitors to travel around the country, as well as digital and technical solutions that respond to trends and consumer demands will also be considered.

Bids will be reviewed in monthly cycles from 31 May, with successful submissions from the May round being announced in July 2016. So you are encouraged to submit your bid as soon as possible.

For more information about the Discover England Fund including how to apply, when to apply and general guidance and criteria for applicants, go to the VisitBritain site.

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