In Social

New Mind | tellUs partner and award-winning social media agency, Digital Visitor has released a free whitepaper which promises to make essential reading for our DMOs.

Since the beginning of 2015, Digital Visitor has worked with a significant number of DMOs, including many of our own clients, to generate awareness of their country or region among a targeted audience of prospective visitors. 

The whitepaper, entitled 'A Blueprint for Destination Perception Change' pools the company's collective experience in the travel and tourism industry and recommends the most effective marketing approach for DMOs seeking to future-proof the success of the tourism industry in their region, nationally and internationally.

The whitepaper is presented in seven distinct steps including:

  • Place Branding
  • Engage Communities
  • Employ strategic social media
  • Develop content with substance
  • Build visitor engagement
  • Support local stakeholders
  • Future-proof

To achieve a positive perception change for your destination and ultimately future-proof your marketing activities, go to the Digital Visitor site and download the white paper.

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