In SEOGoogleMobile

The rollout of Google's new mobile friendly algorithm on the 21st April, nicknamed 'Mobileageddon' by the SEO industry, was expected to represent the biggest shake-up of organic search and SEO since 2011 when Google released the Panda update (relating to duplicate/weak content).  The good news is that New Mind | tellUs clients with responsive sites have no need to panic.

Basically the algorithm was designed to significantly change the mobile search results to give preference to mobile ready websites by ranking them higher in the results for people using Google on smartphones and tablets. According to Google, the change is designed to help users to find sites which are formatted for their device and therefore provide an improved user experience.  Sites which feature larger text, easily clickable links and optimised sizes for smaller screens will be favoured and those which aren't mobile friendly will be demoted in the rankings.

Although small shifts in the mobile search engine rankings have been noticed, the impact so far appears to have been minimal.  However this doesn't mean that we can afford to be complacent and it is still vital that our destination websites are mobile friendly.

According to research from eMarketer, in the UK adults will spend more time on mobile devices than desktop computers in 2015, spending 2 hours 26 minutes a day on mobile devices (excluding voice calling time) compared to 2 hours 13 minutes on a desktop.  Google also estimates that around 50% of searches are conducted from mobile devices through mobile browsers and its own search apps. In fact, this month they have confirmed that in 10 countries including the US and Japan, more Google searches now take place on mobile devices than on computers.

The New Mind | tellUs SEO team has been busy checking that all of our clients' responsive sites conform to the new rules.  All of the sites that Google identifies as being mobile friendly display a tag in the search engine results, together with other site data such as page title, description and URL.  We are pleased to confirm that all of our responsive destination sites include this new tag.

If you have any questions about the new algorithm or you want to talk to us about developing a new mobile friendly site, contact your Account Manager or give us a call on (0)330 440 1825.

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