Blog (Industry) - Simpleview Europe

Having just emerged from the Covid pandemic, the global tourism sector is now facing the consequences of the war in Ukraine. Obviously the human toll of the war and the humanitarian crisis i..

With the Commonwealth Games set to take place in Birmingham this summer, it's a good time to focus on sports tourism, which, according to the United Nations World Tourism Organisation (UNWTO), is one of the fastest growing sectors in tourism, generating billions of dollars every year. 

Who’s visiting the visitor centres?  Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 Destination Management Organisations (DMOs), and you’ll likely ge..

In October 2020 a beta release of Google Analytics 4 (GA4) was launched, followed by a series of updates in 2021, marking the biggest change to Analytics in almost 10 years. Previously (in Universa..

The Covid-19 pandemic, combined with staff shortages due to Brexit, have created a perfect storm for the hospitality sector.   Back in May, UK Hospitality said there was a shortfall of 188,00..

Our UK DMOs now have the opportunity to get involved in the next phase of the £5 million, UK-wide ‘Escape the Everyday’ campaign which has just been launched to highlight the quality destinations..

Over a year into the pandemic, a report published this week by the European Travel Commission (ETC) contains mixed prospects for tourism. As Europe works to accelerate vaccination programmes over th..

Despite the current turbulence in the tourism market, experts are seeing blue skies ahead.  As the vaccination programme gathers pace and infection rates continue to fall in most parts of the world..

This week we attended and sponsored the TMI Virtual Annual Convention where the theme was RETHINK, RESET, REBOUND with destinations sharing their experiences of operating in the COVID-19 era.

Change is a key fact of life in business today, especially when it comes to travel. Destination marketers with the ability to adapt and handle that change, even master it, are going to be the ones i..