Testing how responsive sites render on multiple devices can be time consuming and problematic but a recent discovery by the Simpleview team is a real game changer, both for us and our clients! Whe..
You have probably heard that Google’s Universal Analytics will be retiring in June 2023, but what does that mean for our DMOs (Destination Marketing Organisations)? This blog will take a deeper loo..
It’s been a difficult couple of years for our DMOs around the globe but in terms of web traffic it would be true to say that our SEO clients in Europe have weathered the storm well in general, and i..
In October 2020 a beta release of Google Analytics 4 (GA4) was launched, followed by a series of updates in 2021, marking the biggest change to Analytics in almost 10 years. Previously (in Universa..
Simpleview’s SEO reports are encouraging and continue to show a tentative exit from lockdown, and with event calendars only just starting to repopulate, we expect this growth to continue over th..
This month saw the deadline for all public sector websites published before 23 September 2018 to comply with the latest WCAG 2.1 accessibility guidelines. Websites published after 23rd Septembe..
As COVID-19 restrictions begin to relax at different rates across the world, we’re pleased to report that we’re seeing a wave of travel interest returning in the form of an increase in organic we..
Change is a key fact of life in business today, especially when it comes to travel. Destination marketers with the ability to adapt and handle that change, even master it, are going to be the ones i..
There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimise now means yo..
Things seem to be changing on a daily basis, sometimes even hourly. Working from home and social distancing are quickly becoming the new normal for now, resulting in less traffic on the streets, i..
