This week we attended and sponsored the TMI Virtual Annual Convention where the theme was RETHINK, RESET, REBOUND with destinations sharing their experiences of operating in the COVID-19 era.
One of the most important things we can do as marketers during COVID-19 is to stay connected to our audiences. We do so in many ways and across multiple channels, including our website, social medi..
This month saw the deadline for all public sector websites published before 23 September 2018 to comply with the latest WCAG 2.1 accessibility guidelines. Websites published after 23rd Septembe..
The COVID-19 crisis has resulted in a huge increase in the use of email marketing as brands attempt to ensure that they stay front-of-mind with their customers. Despite the current popularity o..
The popularity of User Generated Content has exploded since the start of the COVID-19 crisis due to its effectiveness in connecting people, bringing communities together and reaching a globa..
As COVID-19 restrictions begin to relax at different rates across the world, we’re pleased to report that we’re seeing a wave of travel interest returning in the form of an increase in organic we..
Change is a key fact of life in business today, especially when it comes to travel. Destination marketers with the ability to adapt and handle that change, even master it, are going to be the ones i..
Simpleview Europe’s clients may not be aware of a great content resource from our colleagues in the US, The Layover. We all appreciate that it’s not always easy for our DMOs and partners to keep u..
There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimise now means yo..
Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught o..
