It’s been a difficult couple of years for our DMOs around the globe but in terms of web traffic it would be true to say that our SEO clients in Europe have weathered the storm well in general, and i..
Who’s visiting the visitor centres? Do destinations still need them? Are they worth the effort and cost? Ask these questions of 10 Destination Management Organisations (DMOs), and you’ll likely ge..
Maybe it’s time... If your DMO (Destination Management Organisation) thought or hoped that TikTok was just a fad and didn’t need to be part of your social media content strategy, it’s time to admi..
In October 2020 a beta release of Google Analytics 4 (GA4) was launched, followed by a series of updates in 2021, marking the biggest change to Analytics in almost 10 years. Previously (in Universa..
Many of our destinations experienced an unprecedented number of visitors during the summer months as a result of restrictive (and sometimes confusing) Covid rules in Europe. As a result, the pea..
Simpleview’s SEO reports are encouraging and continue to show a tentative exit from lockdown, and with event calendars only just starting to repopulate, we expect this growth to continue over th..
The Covid-19 pandemic, combined with staff shortages due to Brexit, have created a perfect storm for the hospitality sector. Back in May, UK Hospitality said there was a shortfall of 188,00..
Our UK DMOs now have the opportunity to get involved in the next phase of the £5 million, UK-wide ‘Escape the Everyday’ campaign which has just been launched to highlight the quality destinations..
Over a year into the pandemic, a report published this week by the European Travel Commission (ETC) contains mixed prospects for tourism. As Europe works to accelerate vaccination programmes over th..
Despite the current turbulence in the tourism market, experts are seeing blue skies ahead. As the vaccination programme gathers pace and infection rates continue to fall in most parts of the world..
