Coronavirus has obviously taken its toll on the global travel sector over the last few months but we're starting to see more and more destinations and providers being innovative and proactive when i..
The recently revamped Google Discover feed is gaining traction fast, with some content publishers experiencing a boost in their visitor traffic in the last few months. So what is Google Discover an..
This month we feature a blog on a subject which is close to our hearts, particularly for members of the Simpleview SEO team. We hope that you’ll be able to share it with your providers and achieve ..
The effectiveness of email marketing has been questioned in recent years as the use of social media has continued to grow. However, the good news is that email marketing is alive and kicking in 201..
In this month’s blog we introduce the AudioEye digital accessibility solution, providing our DMOs with an opportunity to provide equal access to their online content and enhance the user experienc..
User generated content (UGC) is generally regarded as the most authentic and influential content by consumers and for the travel industry, its influence is growing. These findings are backed up b..
We’ve taken a look at the key trends which are predicted to make an impact on the travel sector during 2019. Generally we’re seeing a need for a faster, more seamless and interactive trave..
For DMOs aiming to boost exposure to international markets, the development of dedicated language sites for your target countries should be a key component of any digital strategy. Let's look at th..
A recent report by Skift Research estimates that the global tours and activities market is worth approx. $150 billion annually and yet it is still considered to be the great untapped market in onlin..
As it was National Dog Day recently and it's the Chinese Year of the Dog, we thought we'd take a look at how the travel industry is reacting to the recent rise in holidaying with our four-legge..
