Simpleview Europe’s clients may not be aware of a great content resource from our colleagues in the US, The Layover. We all appreciate that it’s not always easy for our DMOs and partners to keep u..
There is no doubt we’re in uncertain times. But as destination marketers, how we act now and prepare for the future will set us apart when this turns around. Continuing to optimise now means yo..
Email marketing is one of the best resources to reach your audience directly, and during a crisis situation it can make or break your brand. We’ve all experienced at this point the onslaught o..
Things seem to be changing on a daily basis, sometimes even hourly. Working from home and social distancing are quickly becoming the new normal for now, resulting in less traffic on the streets, i..
Coronavirus has obviously taken its toll on the global travel sector over the last few months but we're starting to see more and more destinations and providers being innovative and proactive when i..
The recently revamped Google Discover feed is gaining traction fast, with some content publishers experiencing a boost in their visitor traffic in the last few months. So what is Google Discover an..
This month we feature a blog on a subject which is close to our hearts, particularly for members of the Simpleview SEO team. We hope that you’ll be able to share it with your providers and achieve ..
The effectiveness of email marketing has been questioned in recent years as the use of social media has continued to grow. However, the good news is that email marketing is alive and kicking in 201..
In this month’s blog we introduce the AudioEye digital accessibility solution, providing our DMOs with an opportunity to provide equal access to their online content and enhance the user experienc..
User generated content (UGC) is generally regarded as the most authentic and influential content by consumers and for the travel industry, its influence is growing. These findings are backed up b..
