The effectiveness of email marketing has been questioned in recent years as the use of social media has continued to grow. However, the good news is that email marketing is alive and kicking in 201..
In this month’s blog we introduce the AudioEye digital accessibility solution, providing our DMOs with an opportunity to provide equal access to their online content and enhance the user experienc..
User generated content (UGC) is generally regarded as the most authentic and influential content by consumers and for the travel industry, its influence is growing. These findings are backed up b..
We’ve taken a look at the key trends which are predicted to make an impact on the travel sector during 2019. Generally we’re seeing a need for a faster, more seamless and interactive trave..
For DMOs aiming to boost exposure to international markets, the development of dedicated language sites for your target countries should be a key component of any digital strategy. Let's look at th..
A recent report by Skift Research estimates that the global tours and activities market is worth approx. $150 billion annually and yet it is still considered to be the great untapped market in onlin..
As it was National Dog Day recently and it's the Chinese Year of the Dog, we thought we'd take a look at how the travel industry is reacting to the recent rise in holidaying with our four-legge..
The search environment is changing and consumer behavior is driving those changes, with Google increasingly ranking sites based on visitors' time on page and content which is able to fulfil use..
Chinese tourism is currently experiencing explosive growth as Chinese travellers are reshaping the global economy and having a real impact on the economies of the destinations that they're travellin..
We've been witnessing the rise of technology to make travel quicker, easier and more enjoyable over the last couple of years but in 2018 it's predicted that we'll start to see an expectation fro..
